BF61 and The Marketing Lab: a powerful partnership for the Middle East
We are proud to announce that The Marketing Lab has become the first official sales partner of Bridge F61 brand and marketing diagnostics services, with an exclusive licence to sell into GCC and the broader Middle East.
Led by John Speers and Charlie Beauchamp and headquartered in UAE and KSA, The Marketing Lab has at its core a mission to reintroduce rigour, discipline, and accountability into marketing and brand strategy.
Founder of Bridge F61 Will Harris said: "We are delighted to partner with The Marketing Lab. We're united in our belief that AI-led diagnostics can dramatically improve brand and marketing efficiency for our clients. It's a further step on our journey towards building a synthetic CMO, an invaluable aid for CMOs around the world."
Founder of The Marketing Lab, John Speers said: “Marketing without diagnostics is guesswork. The Middle East stands to benefit significantly from deeper understanding before execution. We adopt an AI-led scientific, not opinion-based approach—clearly identifying what is working, what is not, and the precise steps required to build stronger local brands and more valuable businesses.”
The deal will be the first of many partnerships Bridge F61 are looking to sign with well-respected local brand and marketing experts, all around the world.
Partners benefit from unfettered access to MARVIS data, and priority updates and releases.
They also have unrivalled understanding and insight into client companies in their region, and can use the platform to build on their already well-established client relationships, and obtain an edge in a competitive new business process.
To learn more, and enquire about becoming a partner, please get in touch through our contact page.
