The marketers who thrive are the ones who embrace the new power early and learn to use it with humanity and purpose. Those who cling to the old models become obsolete.

To the Private Equity community: demand the same degree of accountability from your brand and marketing turnarounds as you do from finance, HR and even from sales.

Since 2018 we’ve honed our Private Equity experience into a series of value creation levers that show areas of excellence and improvement across any business: what you need to focus on, and what you need to leave well alone.

Never before has it been easier or more affordable to employ high quality research and data practices in your strategy. But the strategic value of information lies not in its existence but in its application to decision-making.

The most effective value-creation plans begin with conversations, not dashboards. It is through dialogue, curiosity, and attention that leaders discover the hidden potential in their teams.