Bridge F61 partnerships
Powered by partnership
We recognise that, even with AI on our side, we can’t change the world of brand and marketing value creation entirely on our own. To that end, we are proud to collaborate with some of the foremost specialists in their fields. Together we think we can change the world.
The Marketing Lab and Bridge F61: building value in the Middle East
We are proud to announce that The Marketing Lab has become the first official sales partner of Bridge F61 brand and marketing diagnostics services, with an exclusive licence to sell into GCC and the broader Middle East.
The deal will be the first of many partnerships Bridge F61 are looking to sign with well-respected local brand and marketing experts, all around the world.
To enquire about becoming a partner, please get in touch below.
Black Arts
Film, TV and digital media production
Listen
Strategic narrative and marketing for financial brands
Bolser
Digital brand and communications
Techtee
Building early-adoption, innovation technology
The Marketing Lab
Driving diagnosis-led marketing in the Middle East
Tracksuit
Brand tracking through continuous consumer surveys
Craft Media
Data driven media strategy
Our partners often ask…
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It acts as a diagnostic layer, quickly identifying where deeper strategic, operational, or creative work is needed. You stay focused on delivery; the tool strengthens your insight and credibility.
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Yes. We support white-label and co-branded models, allowing you to integrate the tool seamlessly into your own proposition.
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Clients gain:
An objective, AI-powered assessment
Clear prioritisation of issues
A shared fact base that reduces subjective debate
This often accelerates decision-making and unlocks follow-on work
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No. It creates demand for it. The tool identifies gaps and opportunities; intermediaries are ideally positioned to help clients act on them.
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Very easy. No data integrations, no internal access, minimal client time required. This lowers friction and shortens sales cycles.
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Depending on the context:
PE firms (as part of diligence or portfolio work)
Corporates (via CMOs or CEOs)
Or bundled within an intermediary-led engagement
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Yes. The scoring framework allows for comparative analysis across companies, sectors, or portfolios, particularly valuable for advisors working with multiple clients.
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Intermediaries can:
Interpret results with clients
Design and deliver improvement programmes
Track progress over time using repeat assessments