AI marketing advisory, in an age of opportunity
We are at the forefront of both AI and Marketing, and have a unique point of view on how to do both well. We advise our clients on how to make the most of the limitless possibilities on offer.
What you can expect if you ask us to incorporate AI to your marketing stack
AI CONSULTANCY
Our work in creating REMI has led to us having a very nuanced but pragmatic approach to how and when marketing teams should (or should not) implement AI. We see four existential barriers that every business will face; Commercial Considerations, Governance/Regulation, Technology and Culture.
There is no common approach for how business tackles these barriers, and anyone who tells you they have a one-size-fits-all approach is either selling a MarTech platform or snake oil… or both.
As a group of marketing practitioners of many years, and at every level and in almost every discipline, we will help your business navigate the AI-marketing on ramp.
We work with CMOs, across functions (marketing intelligence and insight is especially ripe for change) or across the whole team. We will also work with a CEO looking to reinvent their marketing function for the AI age and doesn’t know where to start.
We would advise that a good first step is to call us.
Brand and marketing consultancy that’s AI-led
AI CONSULTANCY
Such is our belief in the transformational effects that AI is having on the marketing services industry, we launched REMI, the AI for marketing. It’s a standalone marketing AI that services clients in PE, PortCos, brand owners and agencies.
REMI has a proprietary approach that diagnoses Marketing System Efficiency (or MSE) across your business and up to ten competitors. From there, it outlines the remedial steps that a brand should take to increase marketing efficiency and accelerate growth, as well as providing a number of other benchmarking and growth mapping outputs. REMI will also provide a range of professional-grade marketing services products (Segmentations, Messaging Frameworks, GTM plans) at a speed, scale and cost unthinkable even a year ago.
You can read sample reports and learn more about REMI here.
Over the 18 months since we conceived, built and launched REMI, we have met dozens of marketing teams and been astounded by the variation in their AI adoption rates. They range from Not-at-All to Everything-is-AI, and all points in between, and there seems to be very little pattern between the early adopters versus the laggards.
What is universal in our experience is that done right (and ideally right-first-time) AI can transform speed, accuracy, scale and cost of marketing in a way that is mind-blowing and generate demonstrable business benefits.
Done wrong, it becomes a place where budgets, ambitions and even marketing careers go to die. Every month your team is distracted from the BAU with this bright shiny object, is a month where your marketing fundamentals slip and your competitors eat your lunch.
In short, do it once, and do it right. And ideally do it with us.
FREQUENTLY ASKED QUESTIONS
Questions about brand and marketing AI consultancy
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Bridge F61's AI marketing consultancy helps marketing teams decide how and when to adopt AI, and then do it once and do it right. Launched in Autumn 2026, it draws on the experience of building REMI, Bridge F61's own AI for marketing, and on a team of marketing practitioners with many years at every level and in almost every discipline.
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It is for CMOs, whether they want to change a single function, such as marketing intelligence and insight, which is especially ripe for change, or the whole team. It is also for CEOs who want to reinvent their marketing function for the AI age and don’t know where to start. Bridge F61 works with private equity firms, PortCos, brand owners and agencies.
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REMI is a standalone marketing AI that diagnoses Marketing System Efficiency and produces marketing products such as segmentations, messaging frameworks and GTM plans. The AI consultancy is human advice on how your own marketing team should adopt AI. You can use either on its own or both together.
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Bridge F61 sees four existential barriers that every business faces: commercial considerations, governance and regulation, technology and culture. There is no common approach to tackling them, and anyone who offers a one-size-fits-all answer is either selling a MarTech platform or snake oil, or both. The right route depends on which barrier is most pressing for your business.
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Not in the same way or at the same pace. In the 18 months since conceiving, building and launching REMI, Bridge F61 has met dozens of marketing teams, and adoption ranges from not at all to everything-is-AI, with very little pattern between early adopters and laggards. What is universal is that AI done right, and ideally right first time, can transform the speed, accuracy, scale and cost of marketing.
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Done wrong, AI becomes a place where budgets, ambitions and even marketing careers go to die. Every month a team is distracted from business as usual by a bright shiny object is a month in which its marketing fundamentals slip and competitors gain ground. The advice from Bridge F61 is to do it once and do it right.
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A good first step is to call Bridge F61. We begin by understanding where your team sits on the adoption spectrum and which of the four barriers matters most to you (commercial considerations, governance and regulation, technology and culture). Then we agree a works plan that best suits you and your team.