Bridge F61: new AI-led products for investors, boards and management teams
Welcome to the future
As a group of CMOs and agency-types, AI means we can now practice our craft at a scale and a speed - and therefore at a fraction of the cost - unimaginable 12 months ago. Key to that are our products and our first AI-led diagnostic tool which we call MARVIS.
It models how much additional growth you can reasonably expect to get from a business, from the same marketing investment, but with a more efficient marketing deployment. It does this with no proprietary information and no special access, for any business, in any language, anywhere in the world.
It's a breakthrough for Private Equity and Venture Capital at Due Diligence stage, hitherto unclear how to model marketing as a lever of value creation.
It's a breakthrough too for management teams, looking for clarity and simplicity in the chaos and noise of a trading environment; they can see at a glance where their brand and marketing is optimised and efficient, and where it is acting as a drag anchor on their growth prospects.
And it’s a breakthrough for CMOs or Client Team Leads at agencies, both tasked with ensuring the health of brands across dozens of markets. They get an instant read-out on places they only visit once a year, but whose contribution to the bottom line is invaluable every day.
All made possible thanks to the hard-won experience of the consultant teams at Bridge F61 and the astonishing power of AI.
As we build out our product, we're looking to shape it around our customers. Contact us below to find out how.
Our AI products unlock value in your business in three ways
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The Due Diligence product
Designed as a high-intensity, lower cost supplement or replacement to existing marketing information sources during DD.
The DD package allows the deal team to evaluate marketing competence and efficacy for a potential acquisition or indeed across an entire competitive set. It operates without requiring the co-operation - or indeed the permission - of any third party.
Advantages of Bridge F61 DD product over incumbent large-scale DD reports include:
1. Scoped and built by real-world marketers rather than career consultants
2. Bespoke and unique data for your specific request
3. Realtime reports throughout the duration of your DD process which flag market changes before the transaction closes
4. Evidence-based insights into the incumbent marketing team and marketing performance
5. Data-led approach to marketing efficiency that can be used to inform the IC presentation and create competitive advantage
6. Diagnosis can turn into a 100 Day Plan for post-acquisition BAU
7. Dramatically increased frequency and accessibility of data due to AI speed and lower cost model
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The Value Creation product
Designed for PE owners seeking brand and marketing-led growth in portfolio businesses.
The Value Creation package is designed for PE funds seeking a growth plan for a new acquisition or working with management teams to reboot an existing portfolio company. This package is also invaluable in merger situations, providing evidence to support critical brand and marketing decisions.
Advantages of Bridge F61 Value Creation reports include:
1. Speed to market; from brief to plan in hours
2. Diagnostics reports and 100 Day Plans scoped and built by real-world marketing data
3. Bespoke and unique insights for your specific business growth needs
4. In-depth assessment of a business across multiple divisions, markets, brands or categories
5. Cross-company comparisons, or deep-dives of a business or competitive set
6. Simple but effective prioritisation structure to ensure a balanced approach to urgent versus important decisions
7. Impartial, real-time scoring and progress tracking of a brand and marketing transformation
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The Board Reporting product
A light-touch, low-cost dashboard for all aspects of brand and marketing efficacy across a company and its key competitors.
This product is designed as an ongoing diagnostic dashboard for Chairs, Portfolio Managers or other stakeholders, wanting an at-a-glance assessment of brand and marketing efficacy for a business or sector. The reports can be run at monthly or quarterly intervals and provide a unique data-led approach to brand and marketing-led value creation.
If combined with our business performance module, they can provide a unique link between brand and marketing cause and business effect.
Advantages of board reporting packages include:
1. Instant and real-time read-out on an entire market and your business
2. Clear view on strategic weaknesses for a business and progress reports for ongoing fixes
3. Access to rich historical data comparisons
4. A helicopter view of brand and marketing efforts in a business
5. A better understanding of growth levers, when linked to business data
6. The most cost-effective way of staying ahead of all brand and marketing activities
Some of our private equity clients
Our clients often ask…
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It helps you objectively assess the health of your brand and marketing model, identify what’s working, what isn’t, and where to focus for maximum impact.
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The tool analyses external signals across product, brand, and digital marketing, without requiring access to internal systems, data, or agencies.
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They span areas such as:
Product clarity and differentiation
Brand positioning and consistency
Digital performance, visibility, and effectiveness
Messaging, customer experience, and execution quality
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You receive:
A clear scorecard
Plain-English explanations for each score
Actionable recommendations, prioritised by impact
This makes it easy to move from insight to execution
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It provides a neutral, independent benchmark, helping you:
Align agencies around shared priorities
Reduce subjective debates
Hold partners accountable to outcomes, not just activity
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No. It complements analytics by focusing on strategic coherence and execution quality, not just performance metrics.
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Many CMOs use it:
As a baseline assessment
Before or after major brand or digital initiatives
Annually or bi-annually to track progress
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While traditional audits tend to be manual, subjective, and slow, our AI products are designed to be repeatable, comparable, and fast. Our tools replicate exactly what customers or clients actually see to provide an unfiltered, genuine perspective. This removes "noise" from the process and focuses attention strictly on the marketing levers that influence commercial performance and exit value.
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No, the diagnostics collate, assess, and benchmark marketing activity. Human judgement sharpens, elevates and powers decision making. Our unique value comes from combining structured insight from cutting edge AI technology with decades of marketing and commercial experience in leading corporates and private equity assignments.
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The diagnostics operate without any internal data or system access. We analyze a wide range of external and market-visible signals alongside proprietary benchmarks developed through our work with PE-backed businesses. This "outside-in" approach ensures:
No internal resource burden
No security risk regarding sensitive internal systems
Immediate insights without integration delays
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Initial diagnostics can typically be delivered within days. This makes them particularly useful in live deal environments or when rapid remedial actions or decisions are required at board or portfolio level.