Bridge F61: new horizons in value creation for Private Equity
Bridge F61 brings new possibilities in value creation to Private Equity
We demystify, quantify and advise Private Equity owners on brand and marketing-led growth for portfolio companies. Since we launched in 2018, Bridge F61 have completed almost 40 assignments for a range of Private Equity owned businesses.
Our Practice Leaders are experts in value creation across five distinct areas. They have created an approach and tools specifically for Private Equity portfolio companies, borne out of long association with the industry.
Private Equity owners can see at a glance the prospects for growth in their businesses, expressed in simple, actionable terms with our diagnostics tools.
The Bridge F61 team work on DD assignments or on portfolio company investments with the management teams. We see a next generation of AI-technology as proving a step-change in marketing-led growth, with lower OPEX, more automation and higher impact of capital.
Our PE services
Get in touch to learn more about how we could work for your portfolio companies.
-
We train your teams in brand and marketing value creation, so they can better see and exploit opportunity in target companies, now and in the future.
-
We can quantity all aspects of the marketing stack and benchmark performance, to show PE owners strengths and weaknesses across marketing value creation.
-
We work at DD stage to show future marketing value creation possibilities, and identify growth potential across a range of sectors and territories.
-
We advise on the implementation of the next generation of AI marketing technology to ensure success and avoid cultural or commercial rejection.
-
We have developed a range of products and services we licence to third parties. When successfully deployed they create fast, sustainable growth to portfolio companies.
Some of our private equity clients
