Belvedere Vodka

VMH owns only one brand of vodka, and as you would expect Belvedere is as super-premium as it gets.

Marketing luxury products is a very different proposition to mainstream marketing, but the nirvana is to find an activation property that maintains super premium cachet, while at the same time stretching the addressable audience to the maximum.

This without conceding on price or distribution. After a long courtship, Belvedere became the official partner of SPECTRE, James Bond’s twenty fourth release. To mark the occasion, a limited range of Belvedere bottles were commissioned bearing the iconic 007 trademark, along with the famous London headquarters of MI6, in place of the Belvedere Palace in Poland.

The partnership, which included film placement, was executed in a deeply imaginative and sympathetic manner, across the world.