A view from the Bridge
B2B is the new B2C
I'm pretty sure I am about to offend someone here but hands up if you can remember when B2B marketing was a backwater, a life made up of conference stands, pop-up banners and trade ads? And keep those hands up if you think that's still the case. Those of you with hands still aloft, you couldn’t be more wrong…
Where did the last five years go?
That's how long ago we set up Bridge F61 in a small office - room F61 as it happens - in Somerset House. We were driven by a curiosity to see if we could create a business that would approach the client/agency relationship in a different way. More agile, more strategic, more commercial, more creative.
We let ChatGPT write our website - has it taken all our jobs?
Keen to embrace the future (and to understand if we’d still have jobs with all this AI) we got stuck right in to the ChatGPT. Our use case was to improve organic traffic to our ‘CMO As A Service’ landing page and we gathered ChatGPT insights along the way that we think interesting enough to share…