Bridge F61: a breakthrough in value creation for PE and portfolio companies
Welcome to Bridge F61: value creators to the Private Equity industry since 2018
Bridge F61 is both an activist value creation consultancy and an innovative AI-led product business.
It’s run by a group of highly experienced practitioners in brand and marketing from around the world. Since 2018 the team have been gathering data across forty PE assignments, looking for patterns, shortcuts and levers for growth.
Now - and most excitingly - Bridge F61 is launching a series of AI-led products, built on the back of that accumulated data and know-how, which work at a scale and speed unimaginable even a year ago.
The products work from outside a business, with no need for confidential company data or access to systems. It's a radically different way of looking at brand and marketing-led value creation in Private Equity.
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Breakthrough AI products
Our AI products can diagnose the health of an entire marketing stack, a competitive set, or a complete PE portfolio in real time.
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Activist consultancy
Armed with an AI diagnostic, our consultants can then intervene to remove the blockers and put the business on a path to growth.
Some of our private equity clients
Some of our client portfolio clients
