Marketing expertise for CEOs and
company founders

CMO-led growth for private equity
funded businesses

CMO advice without hiring a CMO - EBITDA growth & expert marketing strategy

Bridge F61 specialises in helping leadership teams expand into marketing-led revenue headroom. Our data-driven programs identify, then fill, gaps in your strategy capabilities, go-to-market plans, digital marketing and brand work.

We specialise in helping PE and similarly funded companies grow, and our nimble approach enables us to work as consultants on both short and long-term contracts. We can also provide you with an experienced CMO to oversee your marketing function, for a time period that suits you and your ambitions.

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Marketing services for CEOs and company founders

We believe in a tailored value creation approach to each company and our strategies are meticulously crafted to align with your business objectives, industry nuances, and growth aspirations.

We regularly work with high growth, mid-market companies as well as with global brands and start-ups. Whatever your business aim, we will have someone who can help.

We operate in two sequential phases: Gap then Growth.

Gap

1-4 week process

Gap rapidly identifies marketing-led EBITDA headroom opportunities. Our team of veteran CMOs benchmark company capability and performance against dimensions including, (but not limited to) strategy, brand, digital performance, ABM, GTM, team capability and agency/tech infrastructure. Gap blends data-driven insight with decades of highly relevant experience.

Growth

2-6 month process

Following the Gap process, we use tailored, nimble consulting programs to realise the headroom and drive value creation in our Growth phase.
These programs are led by highly experienced fractional CMOs and marketing specialists. We deliver results using our expertise in business, marketing, brand, GTM and digital strategy.

At Bridge F61 we are experts in

- Growth marketing advisory for recent acquisitions
- Brand & performance headroom analysis
- Marketing investment and ROI optimisation
- Consumer research & focus groups
- Market & marketing effectiveness analysis
- Organisation, team, & capability advisory
- Innovation co-invention & MVP GTM build
- Creative brand positioning
- Brand naming & design
- Brand architecture
- Communications strategy
- Omnichannel strategy design
- GTM Strategy for brand & product
- Commercially-aligned business case builds
- Digital channels performance optimisation
- Account-based marketing solutions
- Campaign planning, advertising & creation
- Digital, film & print production and studio
- Media relations & public affairs
- Executional governance & optimisation

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We have the people you need

Our team is made up of a diverse, high calibre group of marketing leaders.

We’ve worked everywhere from huge global brands like Microsoft, Nokia and Disney to start-ups, the arts and everything in between. Our roles have covered digital marketing, brand marketing, performance marketing, GTM, finance, business transformation, production and more.