Supercharge growth in any business: see what’s working, fix what isn’t

It gives you a fast, independent, and objective view of brand and marketing health during due diligence, without relying on management-provided data. It reduces blind spots around growth sustainability, go-to-market effectiveness, and brand risk. 

Traditional due diligence often focuses on markets, financials, and strategy narratives. This tool evaluates execution quality across product, brand, and digital marketing, areas that frequently determine whether a value creation plan will actually work. 

Our diagnostics accelerate marketing due diligence by quickly surfacing strengths, weaknesses, and missed opportunities. By using consistent benchmarks across sectors and competitors, we remove subjectivity. This allows PE teams to objectively categorize marketing marketing’s role before capital is committed: 

• A Value Driver: A clear engine for growth

• A Value Risk: A potential area of concern

• An Untapped Lever: An opportunity for rapid improvement 

Bridge F61’s AI products are proprietary diagnostic tools designed to assess brand and marketing performance across private equity portfolios. They give investors a clear, evidence-based view of how effectively a business is using marketing to drive revenue and EBITDA growth, and how to improve it. 

No. The assessment is conducted entirely remotely, using AI-driven analysis of external signals, public data, and observable brand and marketing performance indicators. 

Typically, a few days, not weeks. This makes it suitable for early screening, confirmatory diligence, or parallel workstreams alongside traditional DD. 

Outputs are designed specifically to support investment committees, value creation plans, and board discussions with structured, practical advice. You can expect: 

• A quantified score across 27 dimensions 

• Clear explanations for each score 

• An insightful summary of strategic and executional strengths/weaknesses

• Benchmarked scoring against competitors

• Prioritized insights for immediate action

• Insight into value creation upside and risk areas 

• A clear 100-day roadmap to value creation through marketing

Marketing works best when it’s treated like financial or operational data; quantified, reviewed objectively and tied to clear outcomes. That’s when it becomes a strategic asset rather than a cost burden. 

The structured scoring and clear explanations make it easier to: 

• Demonstrate where investment is needed 

• Show progress over time 

• Link marketing activity to value creation 

Our products generate value across the full investment lifecycle, allowing funds to compare performance and prioritize support where it has the biggest impact: 

• Pre-Deal: Rapid marketing due diligence and risk assessment

• Post-Acquisition: Value creation planning and 100-day roadmaps

• Hold Period: Ongoing board-level reporting and portfolio benchmarking 

Post-deal, the tool provides a baseline for value creation, helping you: 

• Set clear brand and marketing priorities 

• Track improvement over time 

• Align management teams and agencies to measurable outcomes 

Yes. It is particularly effective for consumer-facing, B2B, and digitally-led businesses, and is scalable across mid-market and large-cap investments.

By surfacing weaknesses in positioning, messaging, digital execution, or brand coherence early, before they show up as missed growth targets. 

We look at marketing through a value creation lens. We assess how marketing investments are impacting, and have the potential to impact, revenue and EBITDA growth, throughout a fund lifecycle. 

Now, facilitated by our AI diagnostics suite - we can do it with greater speed across entire portfolios, significantly accelerating EBITDA growth potential. 

AI brings consistency and comparability to an area that has been historically subjective. It allows PE teams to ask better questions, spot issues earlier and focus capital and time where it will have the greatest return - and all at greater speed.

We categorise and quantify marketing into 27 different levers, which means we can assess existing and potential impact.  When we improve these levers, we see the impact they have on demand volume, quality and conversion – giving us a quantifiable view of marketing impact on sales performance and revenue.